The Business Issue As the world changes at breakneck speed, the BBC must continually evolve its news outputs to meet audience needs. To better understand those needs, the BBC College of Journalism tasked Optimisa with improving the flagging BBC ‘Meet the Audience’ sessions...

The Solution Optimisa transformed these sessions on every level, rejuvenating the entire format, approach and resulting deliverables, reinvigorating branding & comms, even changing the timing. The ‘Buzz Events’ were born, with outputs available 24/7 via the ‘Buzz Hub’.

The Results & Recommendations Buzz Events have turbo-charged internal interest in audience feedback and enjoy a high profile at the BBC; feedback has underpinned strategic & tactical changes, offered greater brand understanding, and created positive PR for the BBC.