Quaestor Fieldwork Services is a new twist on a tried and tested market research formula. We have been known as the “Operations team” within full service agency Quæstor Research for the past 21 years, enabling our team of researchers to provide critical insights to some of the biggest brands in the UK.

Coordinating the fieldwork and data output for large Blue Chip financial organisations, Government run schemes and small independent marketing agencies, has meant that we have gained experience and expertise in handling a large range of respondent audiences as well as clients who each have their own specialised requirements for their fieldwork and data output. These years of experience now provide us with the confidence to offer the same mouth-watering experience that we have been providing Quæstor with, to you, whatever your requirements are within fieldwork and data output.

Our Reasoning

We have been listening to you, our clients and prospects, and understand that marketing budgets are as tight as ever and deadlines are even tighter. Sometimes you don’t want (or need) the “full service” offer. You might want a quick heads-up and don’t want to go through weeks of internal sign-off. As companies evolve and teams become more specialised we understand that you are able to reduce costs by doing some of your analytical work for certain projects or pitches in-house and therefore you just need the raw numbers.

By working directly with the Fieldwork Services team you can have as much or as little involvement in the research as time or budget allows and you would be supplied with the raw data in your preferred format to analyse as you wish.

We focus on partnerships with our clients. We are specialists in qualitative, quantitative and combined studies.

Our Team

A friendly bunch of people based at our offices in Calverley, are headed up by Rachel Hoy our Director of Quaestor Fieldwork Services.

Whether you have a questionnaire that is written and ready to go or a list of key aims that you want your research to help you achieve, a Project Controller will be happy to discuss your requirements and the options available to meet them, within your budget and time frame and walk you through the research processes if this is a step into the unknown for you. They will oversee your job and ensure that everything you require is communicated to the relevant departments.

The Research Technology department has specialists in online research who can tailor your Forums, Blogs and Questionnaires to be as professional or fun as you like to ensure the audience your targeting are as responsive as possible, whether your looking for B2B or B2C respondents. When capturing data live from our WAPI kits (Web Aided Personal Interviewing) or CATI unit (Computer Assisted Telephone Interviewing), the data delivery experts can work on your data outputs whilst the research is still going ahead therefore ensuring your data reaches you as soon as possible, whether it is in a simple Excel spreadsheet or via a web-browser using our interactive reporting software which empowers you to present the data as visually as you like.

Our onsite CATI unit has 43 seats and is available to conduct your interviews 7 days a week during the daytime and evenings. Whether you want to conduct large volumes of interviews over the course of a year or make appointments for focus groups or depth interviews they can do it professionally for you.

We haven’t forgotten our market research roots either and therefore our team of over 1200 recruiters enable us to recruit for halls, exit interviews or in-home interviews UK wide (including Northern Ireland) however niche your target audience or bizarre the products that you may want to test.

Contact us on 0113 205 7005 or contact@quaestor.com to leave your research requirements in our safe hands.

The Challenge: Our role working alongside creative, PR and advertising teams for a leading UK confectionary brand was to gain consumers’ views on preference for current versus proposed chocolate bar packaging.

The Approach: The Client required a pack recognition and standout test on existing and new designs, we opted for a hall test approach having pre-recruited respondents. Respondents were initially shown life size pictures of 3 different designs (projected onto a screen).

They were then asked to spot the same product within a staged confectionary display.

Finally a pack comparison asked respondents which they preferred and why.

The Benefit: Quaestor Fieldwork Services delivered results as raw data which could easily be analysed to discover consumer preferences. The client benefited from our slick service within the stated time-frames, enabling them to launch packaging which would jump out at consumers and fly off the shelves.

Delivering insight and data to a full service marketing agency

The Challenge: Working with a full service marketing agency we were tasked to determine people’s under-standing, familiarity and awareness of a funeral service providers brand and offering following a direct marketing campaign.

The Approach: Given the sensitive nature of the project, depth interviews; both in-home and pre-appointed telephone interviews were conducted. We then segmented the clients own prospect database into three quotas; customer loyalists, targeted prospects who had expressed an interest and non-responders.

Based on the outcome of the qualitative phase, a hypotheses was established and quantified by short telephone interviews giving robust overall data.

The Benefit: Quaestor Fieldwork Services delivered both insight and data to the marketing agency for use within their future marketing campaigns with the overall aim of maximising response rates.

Quaestor Fieldwork Services
Anglia House
Holly Park
Calverley
Leeds LS28 5QS

+44 (0)113 205 7000

fieldworkservices@quaestor.com