Case Studies

Helping a major consumer goods business re-invigorate its packaging

The Challenge: Our role working alongside creative, PR and advertising teams for a leading UK confectionary brand was to gain consumers’ views on preference for current versus proposed chocolate bar packaging.

The Approach: The Client required a pack recognition and standout test on existing and new designs, we opted for a hall test approach having pre-recruited respondents. Respondents were initially shown life size pictures of 3 different designs (projected onto a screen).

They were then asked to spot the same product within a staged confectionary display.

Finally a pack comparison asked respondents which they preferred and why.

The Benefit: Quaestor Fieldwork Services delivered results as raw data which could easily be analysed to discover consumer preferences. The client benefited from our slick service within the stated time-frames, enabling them to launch packaging which would jump out at consumers and fly off the shelves.

Delivering insight and data to a full service marketing agency

The Challenge: Working with a full service marketing agency we were tasked to determine people’s under-standing, familiarity and awareness of a funeral service providers brand and offering following a direct marketing campaign.

The Approach: Given the sensitive nature of the project, depth interviews; both in-home and pre-appointed telephone interviews were conducted. We then segmented the clients own prospect database into three quotas; customer loyalists, targeted prospects who had expressed an interest and non-responders.

Based on the outcome of the qualitative phase, a hypotheses was established and quantified by short telephone interviews giving robust overall data.

The Benefit: Quaestor Fieldwork Services delivered both insight and data to the marketing agency for use within their future marketing campaigns with the overall aim of maximising response rates.